LG also won accolades in various consumer preference surveys, including the Reader's Digest "Asia's Trusted Brands Survey" and CNBC Awaaz's "India's Most Preferred Brands Award", reinstating consumer faith in LG as a brand.
Embedded in our corporation is the importance of 'Sharing corporate benefits with the community and it is a timeless promise that we adhere to. In its continued endeavors aimed at Corporate Social Responsibility, LG has opened Primary Health Care Centre at Ranjangaon, offering all basic facilities and free medication for the patients from not just Ranjangaon, but seven neighboring villages as well.
With the advent of 2008, it reiterates it's global vision and long term goal of becoming a global top 3 player in all business areas and building a unique competitive advantage in key businesses.
Our vision is not just about monetary or financial results but also our most crucial resource: People. The top most focus for the company will be to work towards becoming to be a more inspirational working place that attracts top talent and retains it. It is our dream to make LG Electronics India an organization that nurtures its employees by providing them unparalleled development opportunities and constantly adds value to their profiles. We shall strive to kindle the spirit of creativity & passion in our employees. This passion to deliver best quality products, conceptualizing consumer needs promptly and reacting quickly to maximize consumer convenience is what shall drive our growth in 2008.
Central to our growth strategy will be a renewed focus on Quality. LG is known worldwide as a brand that produces quality products, now we want to make it known as an unparalleled organization which excels in transactional, environment, process & system quality. Transactional quality involves having a warm, people-centric approach towards our employees, customers, vendors and trade partners through increased transparency as well as trust in our interactions with them. Environment Quality seeks to create a safe and healthy work environment. Process Quality will improve current processes and systems across all divisions of the organization.
We recognize that customer delight and satisfaction are crucial factors determining the growth trajectory of a company and give it a competitive edge. It therefore is imperative that we strive to to set new benchmarks in customer service, enhance brand credibility and eventually increase our customer base.
Going forward, we have set ourselves a targeted growth of 15% in terms of turnover. While maintaining market leadership in home appliances and consumer electronics, LG will aggressively strengthen its competitiveness in mobile communications and Flat panel displays. Simultaneously, LG India will synergize it's activities as a leading global electronics & telecom company with premium value. India is currently the fastest growing economy in the world, with disposable incomes increasing tremendously. Therefore we are increasingly focusing on premium products in each category, so tap this growing base of consumer who want the very best. We are therefore coming out with high end products in each of our product categories as well as creating a nationwide network of experience zones, to match the ambience with the looks of these products.
Finally, LG will continue to foster innovative management to maximize productivity. These activities will form a strong base for continued growth in the foreseeable future.
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