| |
|
 |
With the
advent of globalization in India, the concept of Corporate Social
Responsibility has emerged as one of the most important aspects
of corporate behavior. Acknowledging this responsibility is crucial
for an organization's sustainable development and future access
to the global market. A definite corporate social responsibility(CSR)
plan has therefore not only become an integral part of an organization's
brand building strategy, but has also emerged as an important tool
to enhance the organization's credibility, attract potential investors
and clients and employ the best of industry talent. |
| |
|
 |
As a leading corporate
in India, we at LG believe that corporate contribution to society
when guided by self-interest results in long term goodwill building,
and have therefore endeavored to assume responsibility for the needs
of its people, the environment and the society. We have consistently
looked beyond its immediate business environment to address larger
societal issues. This concern springs from the belief that a true
corporate vision must embrace the wider community rather than just
shareholders, customers and suppliers.
|
At the same time, there is nothing idealistic about LG's CSR vision,
nor is it in conflict with hard-headed business sense. It is purely
an understanding on LG's part that the time, resources and in-house
professional expertise invested in social development projects pay
rich dividends to the company and the communities in which it operates.
Therefore at LG the message is clear: creating profits can and should
go hand-in-hand with generating goodwill |
| |
|
 |
A slew of numerous initiatives
have been undertaken by LG ever since its inception in India. The
company has been actively involved in providing social benefits
to the disadvantaged sections of the society. We also have a focused
plan for providing health services to the under privileged children,
undertake animal health care and enhance professional skills of
the unemployed youth. |
LG India has worked jointly with Prayas, a Delhi-based NGO by undertaking
campaigns / activities for the welfare and upliftment of underprivileged
street and slum children and providing them services in the field
of education, health care, shelter, vocational training and other
rehabilitation programmes. |
| |
|
 |
The company also tied
up with HELPAGE India, the country's largest voluntary organisation
working for the cause and care of disadvantaged older people.
LGEIL also takes care of 24 villages around Greater Noida out of
which six have been adopted formally. The company has on its pay
roll three doctors who visit these villages daily and offer Free
Medical Care, which comprises of free check ups and a free distribution
of medicines. |
| |
|
 |
LG's commitment to contribute
substantially to the community led to the formation of the 'Tinkha,'
a community development club consisting of 10 people. It recently
organized Blood Donation Camp where 172 employees donated blood
in one day.
LGEIL is also generating self-employment opportunities for the people
in the form of tailoring, knitting etc. with the help of an NGO
named, Jan Shikshan Sansthan. LG is also imparting repairing training
for the youth on refrigeration and CTV.
|
In the field of Animal Husbandry, a veterinary doctor from World Buffalo
Trust visits a village everyday and provides medicines for the domestic
animals. Recently, a vaccine drive was also initiated to immunize
all the animals in the 24 villages around Greater Noida. The drive
will continue for the next 6 months.
Apart from the planned activities, LG has always donated generously
to sudden natural calamities like the recent Tsunami disaster and
the Mumbai floods. |
| |
|