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To become a Top 3 global
company, LG Electronics is firmly committed to investing in R&D and Design
to create products with the most highly valued technology and style. By
perfectly matching function to form, these products emotionally connect to our
customers. Our achievements in R&D and Design have made LG Electronics a
global leader in CDMA handsets, optical storage, DVD players, residential air
conditioners, plasma panels, and LCD displays. Our R&D is driven by the
dreams of our customers. Because technology innovation is the key to success,
we focus our energy on developing globally unrivaled products. At the same
time, we seek to identify future growth opportunities in new business areas.
Our Design Center is guided by its vision of "using design to inspire trust and
make a lasting impression", defining concept, style, interface, and finish as
the four core elements of its design standard. We never cease researching what
customers value most in creating designs that will define the future. As more
products come with intelligent microchips and networking functionality,
designers also become inventors, harmonizing technology with human needs. In
R&D, we focus on creating a digital world that empowers and enriches
people's lives. Our strategy is to set the standard in technologies that link
to the Internet, while continuing to develop world-leading products.
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In 2006 we introduced the
world's first 60-inch single scan PDP module, the world's highest performance
LCD monitor, the world's largest PDP TV at 102-inch, and the world's first
player for both Blu-ray and HD-DVD. We also launched the world's first MP3
player with terrestrial DMB and the World Phone for 82 countries. Our R&D
facilities include the Corporate Institute of Technology, Production
Engineering Research center, and 36 research labs throughout the world. Our
investment plan focuses on high-growth areas-mobile handsets, flat panel
displays, car infotainment, system air conditioners, and home networks.
LG Electronics designers have increased the value of LG products through the
magic of "design" to create aesthetic and easy-to-use products. In 2006, we
announced our intention to become a "design-minded company" through three
initiatives:
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1. Designers can initiate innovative
ideas in a cross-functional team with engineers, product planners, and
marketers.
2) Designers are also involved in product planning, including product displays
and promotions.
3) Designers will receive special recognition with the new "Super Designer"
title.
Our devotion to design has been appreciated by prominent design organizations,
resulting in winning prestigious design awards every year at home and abroad,
including the IDEA Award, iF Design Award, reddot Design Award, Good Design
Award Japan, and Korea Good Design Awards. There are now LG Design Branches in
Milan, Beijing, New Jersey, Tokyo, and New Delhi, all working to achieve our
vision of being a "Digital Life Originator".
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